VAIO Corporation to Begin Sales in the Middle East from October 2019


VAIO Corporation to Begin Sales in the Middle East from October 2019
Expanding VAIO® PC Global Sales to 22 Areas

VAIO Corporation (Head office: Azumino City, Nagano Prefecture; President: Chihiro Yamamoto) will launch VAIO PCs in four Middle Eastern countries (United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain) on October 8, 2019, with the aim of growing overseas business. This will bring the total number of global sales areas to 22, including Japan.

While domestic PC sales remain VAIO’s principal focus, we will actively seek out the opportunities for further business growth through business development tailored to each region together with optimal business partners in order to deliver VAIO PC again to persistent overseas VAIO fans.

■ Background and Details Relating to Sales Expansion in the Middle East

We are beginning sales in the Middle East because consumers in the region have the same high expectations of the VAIO brand as those in our existing overseas sales areas. Nexstgo Company Limited, which is a business partner of VAIO in the Asian region and which also has healthy relationships with sales partners in the Middle East, will handle VAIO® PC sales in the region.

■ Countries where Sales are to Begin

Sales will begin in the following four countries:
United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain

■ Business Partnership Enterprises

Nexstgo Company Limited
Head Office Location: Room 1602, Tower II Enterprise Square Phase One, 9 Sheung Yuet Road, Kowloon Bay, Kowloon, Hong Kong

■ Business Model

VAIO Corporation will license Nexstgo Company Limited to sell and service in the Asian and the Middle East regions both PCs manufactured by VAIO as well as PCs carrying the VAIO trademark manufactured under license from VAIO by Nexstgo Company Limited.

■ Changes in the Expansion of Overseas Sales Areas for VAIO

Since 2015, VAIO has expanded business in overseas areas as seen below:

2015 Brazil, United States of America
2016 Argentina, Chile, Uruguay
2017 People’s Republic of China
2018 Hong Kong, Macao, Malaysia, Singapore, Taiwan
2019 Germany, Austria, Switzerland, UK, Denmark, and Sweden
United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Bahrain

■ Related Websites

VAIO Overseas Business Website : https://vaio.com/overseas/
VAIO Website for the Middle East : https://mea.vaio.com

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